Tips For Evaluating Affiliate Marketing Product

It is indeed one of the quickest ways of making money. Yes, we are talking about the affiliate marketing software. It helps aspiring internet marketers to reach out to their prospective client base and promote their products.

Once the aspiring internet marketer chooses any particular online marketing niche, the next important thing that he needs to do is choose the product. If you conduct research on the affiliate programs, you will come across a list of products.

Given below are few tips on how you can compare different products for internet marketing:

· Find out about the merchant. Ensure that the merchant is of good repute and preferably has no complaints against his service. If at all there is a complaint, then they should be very few. Also, find out if there is any negative review against his product. It is, however, important that you read the whole review, as though some reviews may look negative, but they are actually promoting the product.

· Next, look out if the affiliate product also offers other promotional materials. It is rather a common practise for internet marketing products to provide ads, promotional materials like newsletters and brand-able e-books and other products which can be used to promote the web marketing product. If these products are being offered, then make sure that you evaluate their quality.

· Check if the product will give you credit for the sale if a prospective buyer buys the product later. It is rather common for a person to consider the purchase of a product, look for alternatives all around the market and then come back to buy the same product. Also, check if there is a newsletter sign up in the sales letter. If yes, then only will your affiliate identification be carried through.

· Next, you need to check if the prospective client signs for the newsletter and later buys the product through the newsletter, to who that sale will be accredited to. You get these details from the program manager. But there is another way. You can enter the site through an affiliate link and then also sign up for the newsletter. You can buy an evaluation copy using the newsletter link and check if the sale is accredited in a proper manner.

· It is important that there is customer information available. You can generate further sales through the same customer by sending further offers and ‘thank you’ notes which help develop customer loyalty. If you do not have the email address of the client, you may end up losing the customer to someone else. Thus, you will have to begin the complete sales process with a new customer. This is why many times you will come across internet marketers who offer 100% commission on a particular product.

You will find that a great product may not always fulfil all these criteria, but with some extra effort it can still be a good product.

Insurance Agency Web Marketing Plans

As insurance agencies create their marketing plans for the upcoming year, many will focus on insurance agency web marketing as a key marketing driver to generate insurance agency leads. Web marketing is not merely a trend; it is a new way of doing business, and one which agencies cannot ignore. The days of agency growth from a purely referral driven perspective are gone, as more and more communication becomes virtual in nature, as networking moves from handshaking to internet surfing, and younger buyers embrace digital communication over face to face meetings.

Yet what does web marketing mean these days? According to Wikipedia, web marketing “refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies.” This serves as a reasonable definition for our discussion, as we answer important questions relating to insurance agency web marketing: Let’s begin by identifying the key components of an insurance agency web marketing plan:

  • Agency Web Seminar Marketing
  • Blogging and Vlogging
  • Insurance Agency Website Design
  • Insurance eMarketing Campaigns
  • Insurance Search Engine Marketing (SEM)
  • Insurance SEO (Insurance Agency Search Engine Optimization)
  • Pay Per Click (Google PPC, LinkedIn PPC, etc.)
  • Social Media Marketing (Facebook, LinkedIn, Twitter, YouTube, StumbleUpon)
  • Insurance Agency Telemarketing (augments web marketing)

Arguably, insurance agency web marketing always begins with a comprehensive insurance website redesign, unless the agency website was recently completed and is up to date. An insurance agency website must be graphically attractive, it should have current and compelling content, a blog (and vlog if possible), and industry news to mention a few important elements. Video is becoming increasingly more important as it provides a medium for the quick conveyance of information in a compelling and personal manner. Website video can also be leveraged on YouTube to further increase insurance agency internet presence. Vlogs, which are video blogs, can be very helpful to a website. Vlogs can be a talking head video, recorded PowerPoint presentation or even voice over photographs. They integrate the contextual power of a blog with the enhanced impact of a video or PowerPoint.

Content is king on the internet, and insurance agents should take great care in the creation of their website content. A graphically attractive website, short on content, will result in a sub-optimized insurance search engine marketing result, adversely impacting insurance agency SEO efforts and mitigating website stickiness and efficacy. These days, a key aspect of any insurance agency web marketing plan should include an annual review of website content. Further, the content should be of interest to both prospects and clients alike.

Social media marketing incorporates Facebook, LinkedIn, Twitter, YouTube, and StumbleUpon to mention just a few of the major opportunities, allowing agencies to dramatically expand their marketing reach. Social media marketing offers insurance agencies the ability to expand branding, share content, establish subject matter expertise and participate in discussions. There are many aspects of insurance social media marketing to consider. For example, a simple blog entry can be utilized in many ways to expand reach. A blog can be tweeted, reblogged, ePublished, and incorporated in a newsletter or eMarketing campaign. In this case, one blog is reused five times, though there are methods where one blog can be used ten or more times, dramatically expanding internet reach and enhancing cyber presence and insurance SEO. Why is social media marketing a critical component of an overall insurance agency web marketing plan? Social media marketing creates a cyber foundation for an agency to build upon. Ultimately, social media marketing, if used correctly, can become one of the key drivers for insurance agency leads. For the purposes of this article, we’ll add blogging and ePublishing to the social media marketing category since these are tightly interconnected. Blogs which are repurposed as articles can then be shared on Facebook, LinkedIn, Twitter and StumbleUpon, helping insurance agency SEO.

Social media marketing along with insurance agency SEO help with organic search engine rankings. Another option is paid engine ranking placement otherwise known as PPC or Pay Per Click advertising. At the top and side of the organic SERP (search engine results page) are paid PPC ads. When an internet user clicks on one of these, your agency is charged a fee. These fees can range from under a dollar to $15 or more depending upon the competitiveness of the search term. For example, let’s say that your PPC keyword phrase is New York Business Insurance, and when someone types in that keyword phrase your PPC ad appears. Depending upon your budget and keyword phrase bid, you might appear on the top, and when someone clicks on the ad, you are charge a PPC fee, let’s say five dollars. The great thing about this is that the volume, efficacy and conversion ratio are really easy to track. The negative is, of course, that you are constantly paying out ad fees. Thus the difference between organic and PPC, and predicated on your insurance agency web marketing plan, you may have budget for only one or the other, or perhaps for both.

Web seminar and eMarketing campaigns represent a compelling outbound approach for agents. Agency webinars offer the ability to communicate on a high level with B2B prospects. eMarketing campaigns that offer educational content are much better received than insurance product offers or pitches. A long term approach to agency web seminar marketing can yield significant dividends, though it is important to note that eMarketing and web seminar programs can often take up to 6 months to establish a following.

Lastly, where and how does telemarketing fit in, after all, it is not technically a web marketing solution. Telemarketing, or in this case perhaps appointment setting is a better description, can be an important component of an overall web marketing plan. After all, these web marketing leads need to be followed up upon. If producers are busy with renewals, or if they only have time for warm prospects, the outsourcing an appointment setter can be very helpful to an agency’s overall pipeline building effort. For example, when doing an eMarketing campaign, all prospects who click through to an agency website and all webinar registrants should be called directly after the web seminar to ensure that the agency has taken advantage of their web marketing efforts. If producers don’t have the time to call, the calls should be done with a qualified appointment setter. After all, the primary purpose of any web marketing plan is to drive qualified leads into the pipeline.

Stock Market Strategies – 3 Great Ways to Get the Edge on the Market

When it comes to share market investing, many traders are only familiar with the old “Buy and Hold”‘ strategy. Little do they know that there are many Stock Market Strategies that can be easily learnt, that can increase their probability of success in the share market.

Whether you are an investor or a speculator of the share market, below are some handy stock market strategies that can improve your overall performance.

Market Timing Strategies

Timing the share market is a strategy that’s purpose is to identify ideal times to invest money in the share market, to buy stock and when to sell. It is true that if the overall share market is strongly trending, that your probability of successfully investing your capital in a stock which is also strongly trend is much greater.

By investing your money in the share market during conducive market conditions and preserving your capital when the market conditions are not, it stands to reason that you can side step some costly trading losses and greatly increase your overall profits.

Stock Option Strategies

One way that a stock trader can either increase or decrease the leverage and risk in his/her trading investments, is to use Stock Option Strategies. One misconception of options is that they are a risky investment because of the leverage they can provide. But the truth is stock options were originally created to remove some of the risk involve in holding stock, and if used correct, they certainly do provide that.

A trader can choose from a range of option combinations, or stock and option combinations, for a range of desired effects. Depending on which option strategy chosen, a trader has the ability profit when the asset rises in value, remains the same or declines in value. There are also stock option strategies to protected the value of your stock assets.

Stock Market Investment Strategies

There are many stock market investment strategies that a trader can use to both take advantage of conducive market conditions, and also to preserve investment capital. Some of the more common strategies are:

  • Portfolio Management Strategies > Capital Allocation, Portfolio Diversification.
  • Position Entry Strategies > Progressive Position Entry, Re-test Entry.
  • Position Management Strategies > Profit Taking Strategies, Free Trade Strategies
  • Position Exit Strategies > Stop Loss, Systems Exit.

Choosing the Right Strategies

Direct Marketing Products – Good, Better, and The Best

When a home business owner is considering which direct marketing products they want to sell several questions should come to mind:

1. How much manual labor is involved per sale?
2. What are the operating expenses for my business?
3. If my goal is X amount per month, how does that break down?

I Didn’t Work This Hard For The Man

Running a business demands work, but the home business community all agrees that we’re after a certain lifestyle. We want the time with family and friends that our job makes impossible.

Setting aside the time it takes to set everything up, what sort of time demand will my new business ask of me daily?

Different home business opportunities will insist you only need to spend 2 hours per day but no two people work exactly the same way.

If we understand what we’ll have to do in advance, our own estimate would probably be more accurate. When we have the advantage of a working system or model it is easier to break down the daily tasks, which makes it easier to anticipate how long each will take.

Why Am I Still Losing Money?

Direct marketing products require some type of advertising either by mail, email or online. While advertising can be expensive, there are many ways to promote our products with little to no cost.

Some companies pay thousands in advertising to generate millions in profits. We can expect a ratio based on our advertising and our return on investment.

It’s important to advertise without overspending. Setting the budget limit per week or per month should prevent this from happening.

What Financial Return Do I Need Per…

We usually set our goals for a new business on a per month basis to follow billing cycles. This amount needs to be broken down into daily goals. By holding ourselves accountable to the activity necessary to reach daily goals, we’ll reach the monthly goal.

For instance if we need the business to generate $10,000.00 per month, we’ll need at least 2500 per week and 500 per day on a 5 day workweek.

If I know this prior to deciding which direct marketing products to sell, it’s easier to answer my other two questions.

The Good Products

Using an online store or website, any number of common products can be sold through the drop shipping method. This is also true for many MLM businesses.

Profits are calculated on the difference between our price and the purchase price. Shipping can either be added to the customer’s price or reduced from our profits. Either way we can calculate how many items per day we would need to sell in order to reach that $500.00 goal.

In the case where the items we sell have a wide range of prices, we might need several months to determine an average order. When we have the average we’d know how many orders per day are needed to reach our goal.

The Better Products

Any item that can be downloaded, whether we created the product or not, has a more profitable margin for several reasons:
a) No inventory costs, storage costs, manufacturing costs etc…
b) No importing, exporting or shipping costs are necessary.
c) Cost per item is usually low enough to attract more buyers.

Owners of intellectual products make it a point to tell prospective marketing affiliates the profit margin on their material.

Business for e-books is booming because most marketing professionals understand how to quickly setup campaigns to move these resources. Every one of these direct marketing products represents a unique income stream; most are capable of reaching our monthly goal on their own.

The Best Products

The top tier isn’t simply reserved for items that cost a lot and produce generous income to the marketer. These are the products that perform.

Whether in the form of a physical product, a membership or an investment, these products are typically designed for increasing wealth.

People aren’t going to buy top tier products unless they have faith that these products will benefit them far beyond the purchase cost. These products stand upon a proven track record, not the endorsement of late night infomercial actors.

Finding What We’re Looking For

The law of attraction is at work for these products for two reasons:
1. The people who want them are already prepared to meet the cost.
2. Once the marketer has managed to introduce these products to the people who want them, their work is done.

Not everyone has the self confidence necessary to act upon their desire for great wealth. Most people are too timid to overcome the purchase price. The marketer can do nothing more than bringing together the people who want a product, with that product.