Viral Web Marketing

Viral web marketing has since become a very effective form of online marketing. It is quite effective, because as the name suggest, this form of marketing helps spread the marketing message like a virus. The basics of viral marketing are quite simple and easy to understand and implement. In basic principle, this marketing strategy involves creating a buzz or fuzz on the internet that people will like to spread around. You then attach your marketing message to what you created so that the message spreads as the creation is spread around.

There are several viral internet sites that successfully implement viral marketing strategies. Some of such web sites offer attractive referral programs or utilize website links to reach the desired audience. Successful viral web marketing involves high level of creativity to create an effective strategy.

This guide to viral internet marketing seeks to introduce you to basic techniques that have been successfully implemented by other internet marketers. By going through this list of strategies that have been used to create viral web sites and offers, you can broaden your view of viral marketing and design the strategy that is best for you.

Creating and giving out free software: Everyone loves a useful application that is free. If you cannot create a software or application yourself, you can get a freelance programmer to do one for you. Just be sure that the application is functional and useful to your target audience, and that your marketing message is included in the software.

Free newsletters: Giving quality newsletters that contain useful information in your niche is a very effective way to do viral internet marketing. It helps establish you as an authority in your niche, while also helping to spread you’re your marketing message. Newsletters should be eye catchy, trendy and informative.

Specialized Link Directories: These directories help people access information faster and are so usually enjoy heavy traffic. You can thus create specialized link directories to serve as viral internet sites that will help spread your marketing message faster.

Free Email Accounts: This is one example to effectively spread your corporate image like a virus. Hotmail did it and today they are worth millions. Each new user signed up for free, but after signing up, they became exposed to the marketing message and also helped spread it as they sent emails from their Hotmail accounts. Copying this strategy may not give the same successful result as it gave others in the past, but it remains an effective way to create viral web sites.

Free web space: Providing free web space is a great viral internet marketing strategy that will surely attract people. Offering quality web space service is one way to create viral web sites. A lot of people will certainly be interested in getting some free web space and you can append a marketing message or logo, which will be seen by all the web visitors.

Provide other forms of free services: The point is to create a useful viral web sites service that your target audience will appreciate. The service should be free and something that they can easily share around. Good examples that fall under this form of viral web marketing include giving bonuses, free e-cards, free screensavers, free redirect services, free email training course, free templates, graphics and banners. Depending on the industry you operate in, you can also offer free consultation and use the opportunity to spread your message.

Affiliate Marketing Product: Keys to Finding the Best Products to Promote Online

If you are an affiliate marketer or interested in becoming one you probably realize that you aren’t going to make much money if the affiliate marketing product isn’t something you can promote profitably. Actually, there are 2 primary factors that need to be present for you to be a successful affiliate marketer-a product that people want and are willing to pay for and a productive landing page or site with great marketing copy that includes strong keyword optimization.

We can’t cover both factors here so we’ll focus on finding a great product to promote.

Ways to Identify a Great Affiliate Marketing Product

There are a ton of ways to find the best products to promote online but here are a few that are tried and true.

• People generally have the best success at promoting products on the internet that they have a passion for-things that they can get excited about. Passion for a product or service can be felt by potential customers when they read the marketing copy and can be a magnet for getting visitors to purchase a product or service. Therefore, the best products to sell online for you may be the things you enjoy and have the most interest in.

• The quickest way to identify lucrative affiliate marketing products to promote online is usually by signing up for one of the many affiliate marketing sites on the internet such as ClickBank, PayDotCom.com, or Clickbooth.com. These sites will provide good feedback on products that are selling well and have high commission rates within your chosen niche. This is especially true for beginners because these sites also provide great knowledge and support features.

• If you have been looking at some of the internet marketing resources available online, you have probably identified some promoters who you believe are competent and compelling. If they convinced you of their credibility, they have probably convinced others as well. These people will usually only promote affiliate marketing products or services they find to be legitimate and potentially profitable. Follow these promoters when you are building your database of useful internet resources, signing up for their newsletters and special reports. If they are promoting a product or service in their materials, it might be a good option for you to consider also.

• Whenever possible, try out the product or service before you agree to promote it. There’s nothing worse for an online marketer than to promote something that turns out to be a dog (sorry canine lovers). Just one bad campaign can damage your credibility within a niche which can follow you for a long time. Many suppliers will provide promoters a glimpse of their affiliate marketing products or services they sell online or even provide outright access to reduce anxiety and increase enthusiasm. This is a good sign that the product or service is worth promoting and you should take advantage of these offers.

These are just a few things to consider when looking for the best products to promote online. Your ultimate success in creating a profitable online marketing business will rest on each affiliate marketing product you choose to promote.

How to Benefit From Renegade Network Marketer Concept and How Network Marketing Works

It is very easy to become an independent distributor for any MLM company; the challenge is recruiting a sizable organization to generate income. Building a network marketing business is getting more difficult; as it is getting very competitive because there are more companies enter into the market everyday. To become successful in this business, you need to be prepared mentally and emotionally to overcome all disappointment and rejections associated with prospecting and sponsoring.

If you want to be champion of this business, you must prepare to explore different prospecting and leads generation methods.

By exploring these three methods, you will be able to add 20 to 30 new reps a week to your business…guaranteed! As long as you are prepared to work out the concepts, you will be able to get a predictable result

(1) The Magnetic Sponsoring Concept

In order to stand out from the crowd, you must be different from others. You need to brand yourself so that your prospect can differentiate you from others. Magnetic sponsoring is all about branding yourself as an expert in any MLM company. You need to decide how you want to brand yourself and focus on building that brand. This system applies the concept of all successful marketing company has a brand that their customers can associate to. Instead of you chase after your prospect, you prospect looks for you. You are being hunted rather going everywhere to hunt for prospect. This is a major shift in paradigm as most MLM companies will train you to become a skilled “head hunter” to hunt for your prospect. This concept is founded by Mike Dillard who started as a waiter and within one and a half years, turned his network marketing business into a million dollar business because he ‘cracked the code’ to network marketing by finding a way to generate leads and turn those leads into money. In this system, you make money regardless your prospect joins your primary MLM business.

(2) The Renegade Network Marketer Concept

This is a concept that goes against the grain of what most traditional network marketing reps know. The network marketing newbie learns all the skill from his up line mentors and his mentors learn it from their mentors. Methods such as building a list of names by searching the directory of mobile phone and gather name cards that collected years ago, meeting up with strangers, approach anyone who is 3 foot around you(3 foot rules), approaching dead beat leads are all outdated methods are considered obsolete. They practice new ways to bring in leads on the Internet and although this concept is shunned by old school network marketers, it has brought results to many people who embrace their techniques.

(3) How Network Marketing Works

How Network Marketing Works is a step-by-step system that teaches network marketing reps how to generate leads using the Internet. This course is very comprehensive as it teaches people how to tap into Internet marketing traffic generation methods. Topics include how to build powerful lead capturing pages, how to use ready written network marketing articles to drive traffic and different ways of list building methods, the training consists of audio courses and video courses that teach you everything about lead generation in network marketing. The courses also coach you how to write persuasive emails and get people to buy your offers.

Regardless of which method you decide to use, it is very important to take necessary actions and not to give up before experiencing success.

Please remember that thing which we persist in doing becomes easier to do, not because that the nature of the thing has changed but our ability to do has increased.

The Art of the Business Web Marketing Email List

As a business owner marketing your business, brand, product and/or service, you know that you need to reach out to targeted individuals on the web. This means that you must seek out and target your business web marketing materials towards those people who might find an interest in what you do. If yours is a company that manufactures wheelchairs, you will obviously want to market your materials to people who require the use of such equipment, or the families of people who do. What if you could gather an entire group of targeted individuals into one area so that you could market to them over and over? That is exactly that business web marketing list building is all about. If you can gather your own list of highly-targeted prospects and customers, your job becomes ten times easier. You no longer have to seek out like-minded individuals, you’ll have them right where you want them: on your subscriber list. Let’s take a look at the art of building a business web marketing email list and how to leverage that list for maximum return.

Email Platforms

You could manage a business web marketing list all on your own, but why when there are many platforms available to you that make the task easy? A few examples of email marketing platforms that are popular with the business to consumer and business to business Internet marketing crowd like include:

  • AWeber
  • GetResponse
  • Constant Contact
  • Mail Chimp

Each platform comes with its own features, price points and extras, but it really doesn’t matter which platform you choose. Each one, regardless if it’s paid or free, will allow you to:

  • Create an opt-in form that you can place on your website or blog
  • Import email addresses that you gather from other means
  • Pre-program email messages (autoresponders) to go out at specific times, such as a Thank You autoresponder that goes out the moment someone opts into your list
  • Test emails that will give you the data you need to improve your campaigns and conversions

These are just some of the features you will receive with most business web marketing email platforms. The more advanced the platform and the higher the cost of packages, the more features you’ll earn.

Email Marketing on the Web for Any Small Business

Once you have selected the ideal business web marketing email platform, you next need to set it up. Most platforms will allow you to tailor your emails so that they can look and feel anyway you wish. For right now, we will focus on plain text emails.

Opting-In

Find the area on the platform you chose that dedicated to form creation. Your opt-in form will go on your website or blog and will allow your subscribers to enter their personal information, usually a name and email address. Some marketers also like to gather phone numbers, especially if they are simultaneously running a mobile or SMS business web marketing campaign.

At any rate, you will want to create your opt-in form so that it matches your website exactly. The closer you get the colors and design of your site to match your opt-in form, the higher your conversions will be.

Free Offer

Most people hate to receive tons of emails. For that reason, most people are very apprehensive to give out their personal information, including their email address. Your job as a business web marketing expert is to entice the click.

Write a short report or get someone to write it for you explaining to your audience how to complete a task, solve one of their goals or anything else they might find useful. If your site provides tips for Brazilian Jiu Jitsu practitioners, for instance, you might write a report titled, “Ten Ways to Avoid Submission that All BJJ Practitioners Should Know,” or something to that effect. Make sure your audience will be interested in the information and make sure the information found inside can’t be found elsewhere online.

If you do have to rehash information found online, put your own spin on it and make it as unique and as valuable as possible for your audience.

Get Creative with Your Business Web Marketing

Once your opt-in form is completed, start sending targeted traffic to the page that is hosting the form, or to multiple pages if you happen to be testing your form. Write articles, spread the news on social networks, blog about your subject and toss in a call-to-action mentioning your free offer, and engage in any traffic-building that will help you build your list with targeted prospects.

Don’t just gather email addresses and contact information from your opt-in list, however. The business of marketing requires you to think outside of the box. Every time you do business with a customer, ask for an email address. Host a local event and place a fish bowl near the entrance where participants can drop in their business cards or come up with your own ideas.

You Have a Business Web Marketing List: Now What?

Once you start building a list, you will want to populate your business web marketing email platform with autoresponders to go out at specific times.

The Business of Marketing With Email: Crafting the Autoresponder

Your first autoresponder should go out when your subscribers opt-in. Most platforms have pre-programmed messages that go out when the subscriber first hits submit after entering their info and then again when they finally confirm their email thanking them for subscribing. You can customize these if you want to and it is recommended that you do.

When crafting business web marketing autoresponders, try to be conversational, edgy, catchy and informative. The rule of autoresponders is no fluff or boring material. People are too busy and their attention spans far too short to put up with lengthy autoresponders that don’t say anything.

The following autoresponder schedule should work for any business to customer or business to business Internet marketing campaign.

  • Autoresponder 1: Please confirm your email address.
  • Autoresponder 2: Thank you for subscribing. You will also want to explain to your subscribers that you will never spam them, trade or sell their personal information or abuse their info in any way. You will also want to explain to your subscribers that you will be sending emails daily, weekly, monthly or whatever schedule you plan to keep. Let your subscribers know what to expect and they’ll remain your subscribers for far longer.
  • Autoresponder 3-8: Take your subscribers through a five-part e-course. Really, you’re just pre-programming five tips, one in each email. Let your subscribers know that they are getting something special and that your tips cannot be found anywhere else. Do not sell during the five part e-course. This is merely for information, to help your subscribers reach their goals and it also positions you as the expert in your field.
  • Autoresponder 9-10: This is when you will want to recommend that product you’ve been dying to sell. It could be your own or an affiliate product. Now that you’ve positioned yourself as the go-to person in your field, let them know that the product or service is one-of-a-kind and it will help them reach their goals. Obviously the product or service had better be good and worth the money if you hope to retain your business web marketing list subscribers.

From then on, you should alternate between selling and tip-giving. Always give more advice, help, tips, updates, news and other relevant information more than you sell. Do not annoy your list subscribers or they will unsubscribe and bail on you.

The business of marketing with email lists isn’t difficult, but it does take patience and know-how. Once you establish yourself as the leader in your niche, your subscribers will be proud to be subscribed and they’ll follow any links you provide as they strive to reach their goals.

If you are selling your own product or service or you’re an affiliate marketer selling someone else’s products or services, an email list is always the way to go.